With a wealth of experience in UX design, coupled with an MBA from the University of Texas - Dallas, I bring a distinctive edge to both my teams and end-users. My diverse background, which encompasses working in both start-ups and Fortune 10 companies, enables me to effectively lead cross-functional teams and deliver a meaningful return on investment through the optimization of user experience.
My designs at a bootstrapped Saas startup built to a
100 Million dollar valuation.
I recruited, trained, and retained college hires and experienced talent in product/ux design teams.
I am passionate about human centered design.
My engaged remote UX teams deliver higher ROI.
As an experienced professional in qualitative research, I launched my career at a FinTech startup where I was able to gain extensive knowledge and hands-on experience through conducting in-depth interviews and utilizing various qualitative research methods. This was in support of the development of an innovative financial reporting product.
I place great importance on the process of prototyping. Prototyping bring my teams designs to life and enables validated through testing with real users. As a design leader I am well-versed in using a range of prototyping tools and techniques. By utilizing prototypes, my teams and I are able to gather insightful feedback and make iterative improvements to designs that meet the needs of the user. Prototyping is a crucial aspect of my UX design methodology.
Over my 15 years of experience in design, I have refined a design process and set of standards of UX excellence that I bring to every product team. Identify problems, interview stakeholders and users. Wireframe and user flows. User test research. Mockups. Usability testing. Work with Engineering. Feedback loop.